Ecommerce SEO & Brand Alignment Project
STS is a Midwest-based band with a strong following in Australia. Viestra Marketing supported the transition of their merchandise website from Shopify while improving SEO, site structure, and brand alignment. The goal was to create a faster, easier buying experience with simple product navigation, one-click p.urchase flow, and a backend the team could confidently manage after launch. We also worked with the lead vocalist and international marketing team to ensure the website better reflected the band’s identity, audience, and international presence.
Healthcare Digital Launch & SEO Architecture
Primary Care was a newly launched healthcare brand that needed a polished, patient-friendly digital presence from the ground up. I supported the website launch strategy, patient journey, fillable form access, service structure, and conversion pathways, while also building the technical SEO foundation through schema markup, on-page optimization, metadata, internal linking, and crawl-friendly site architecture.