Find the signal in your data and the strength in your team.
Find the signal in your data and the strength in your team.
An ideal Marketing Specialist combines business fundamentals with hands-on digital execution. They translate goals—growth, leads, revenue, awareness—into a clear roadmap that connects SEO, paid media, content, and on-site experience to reach the right audience and drive action.
They’re analytical and technically confident, building clean measurement (GA4, GTM, Search Console, UTMs) and troubleshooting tracking so decisions come from real performance signals. They optimize the full journey—improving messaging, landing pages, and conversion paths while strengthening technical foundations like site structure, crawlability, indexation, Core Web Vitals basics, and structured data readiness.
Most importantly, they collaborate well and execute consistently. They align content, creative, development, and leadership so marketing reflects what the business can deliver—and results build over time. Continuous learning across SEO, analytics/BI, e-commerce, project management, and platforms keeps strategy sharp, ethical, and scalable.
Take a peek at a few samples of my freelancing work, master's capstone projects and my updated resume.
This enchanting stop-motion animation comes to life with the magic of AI! I produced this clay-style stop-motion piece in LTX Studio by “directing with prompts”—testing, refining, and reworking scene instructions to shape the characters, motion, and overall tone. After dialing in continuity and pacing across clips, I compiled the final cut into a complete short with a cohesive narrative flow.
Dive into the hidden world of New York City’s most infamous residents—rats! This short was created in LTX Studio using a prompt-led workflow, where I directed the comic-book visual style (bold linework, high-contrast shadows, gritty city textures) and shaped the story scene-by-scene. I used advanced controls to refine shot composition, camera movement, timing/pacing, and visual continuity across clips—iterating prompts to keep characters consistent and transitions smooth as the video moves from nocturnal routes to street-level encounters in the urban environment.
For Hometown Urgent Care, I produced a short commercial by combining real photography with AI-assisted enhancements, then assembling and editing the final cut in Wondershare and supporting tools. I focused on patient-friendly messaging, strong brand consistency, and a clear call-to-action for lead generation.
For Stories Through Storms (STS), I engineered a standalone Wix merch storefront and managed the platform transition away from Shopify, rebuilding the catalog structure and storefront UX from the ground up. I designed a mobile-first purchase funnel with conversion-focused product templates, optimizing the PDP → cart → checkout path to reduce friction and drop-off (clear variants/sizing, pricing clarity, shipping/returns cues, and trust elements). I implemented an SEO-ready information architecture with clean collection/category hierarchy, crawlable page structure, and internal linking to support discoverability and merch-drop landing pathways. I also structured the site for campaign execution with drop-ready navigation, featured collections, and lead capture so social traffic could convert into trackable sales.
AI Neuro Forge required a clean, technical portfolio build that could live publicly and scale. I developed the site on GitHub Pages and supported the GoDaddy domain/DNS configuration to route the custom domain correctly, then implemented GA4 measurement for acquisition and engagement tracking. I structured the site to showcase AI/ML projects through scannable case studies, demo-ready pages, and tool-style project layouts, including space for ongoing technical blog content and updates. I built an SEO-ready information architecture (indexable project pages, clean navigation, metadata, and internal linking) so key demos and write-ups could be discovered through search and shared reliably. At the build level, I supported front-end implementation using HTML/CSS/JavaScript (GitHub Pages/Jekyll-compatible structure as needed) to keep performance fast and maintenance simple. To complete the brand system, I produced AI-generated visual assets (hero banners, profile graphics, and web-ready imagery) and authored professional site policies for data collection and privacy to strengthen credibility and documentation.
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Saturday: 10am-3pm (By Appointment Only)
Sunday: Closed
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