Find the signal in your data and the strength in your team.
An ideal Marketing Specialist blends strong business fundamentals with hands-on digital execution. With a solid grounding in areas like strategy, operations, and performance management (often backed by graduate-level business training), they can translate goals—growth, leads, revenue, awareness—into a practical marketing roadmap. That roadmap typically connects SEO, paid media, content, and on-site experience so the brand shows up where it matters, attracts the right audience, and moves people toward action.
Just as important, a high-performing specialist is analytical and technically confident. They understand how to build clean measurement (GA4, Google Tag Manager, Search Console, UTM structure), troubleshoot tracking problems, and rely on real performance signals to guide decisions—not guesses. They’re comfortable improving both the “front end” (messaging, landing pages, conversion paths) and the “back end” (site structure, crawlability, indexation, Core Web Vitals basics, structured data readiness), while keeping a user-centered lens on intent and behavior from search query to conversion.
Finally, marketing works best when it’s collaborative and consistent. A strong specialist communicates easily with content teams, designers, developers, and leadership to keep creative, technical changes, and campaign goals aligned—and to ensure what’s promoted matches what the business can deliver. Ongoing professional development in areas like SEO specialization, digital marketing and e-commerce, analytics, business intelligence, project management, and social platforms helps the work stay current, ethical, and scalable, so results compound over time rather than resetting every quarter.
Take a peek at a few samples of my freelancing work, master's capstone projects and my updated resume.
This enchanting stop-motion animation comes to life with the magic of AI! I produced this clay-style stop-motion piece in LTX Studio by “directing with prompts”—testing, refining, and reworking scene instructions to shape the characters, motion, and overall tone. After dialing in continuity and pacing across clips, I compiled the final cut into a complete short with a cohesive narrative flow.
Dive into the hidden world of New York City’s most infamous residents—rats! This short was created in LTX Studio using a prompt-led workflow, where I directed the comic-book visual style (bold linework, high-contrast shadows, gritty city textures) and shaped the story scene-by-scene. I used advanced controls to refine shot composition, camera movement, timing/pacing, and visual continuity across clips—iterating prompts to keep characters consistent and transitions smooth as the video moves from nocturnal routes to street-level encounters in the urban environment.
For Hometown Urgent Care, I produced a short commercial by combining real photography with AI-assisted enhancements, then assembling and editing the final cut in Wondershare and supporting tools. I focused on patient-friendly messaging, strong brand consistency, and a clear call-to-action for lead generation.
For Stories Through Storms, I built a merch e-commerce website from the ground up on Wix and helped transition the store away from Shopify into a standalone storefront. I created a smooth, mobile-friendly shopping experience that stayed true to the band’s brand, while also setting up strong technical foundations—clean site structure, search-friendly pages, and a checkout flow built to reduce drop-off. On the marketing side, I structured the site to support merch drops and campaigns with clear navigation, conversion-focused product pages, trust-building elements, and lead capture so social traffic could reliably turn into sales.